Wastewater Treatment Process

Wastewater treatment is the process of converting wastewater – water that is no longer suitable for use – into water that can be discharged back into the environment. Its treatment aims at reducing the contaminants to acceptable levels to make the water safe for discharge back into the environment.

There are two wastewater treatment plants namely chemical or physical treatment plant, and biological wastewater treatment plant. Biological waste treatment plants use biological matter and bacteria to break down waste matter. Physical waste treatment plants use chemical reactions as well as physical processes to treat wastewater. Biological treatment systems are ideal for treating wastewater from households and business premises. Physical wastewater treatment plants are mostly used to treat wastewater from industries, factories and manufacturing firms. This is because most of the wastewater from these industries contains chemicals and other toxins that can largely harm the environment.

The wastewater treatment is as follows:

  1. Wastewater Collection

This is the first step in wastewater treatment process. Collection systems are put in place by municipal administration to ensure that all the wastewater is collected and directed to a central point. This water is then directed to a treatment plant using underground drainage systems or by exhauster tracks owned and operated by business people.

  1. Odour Control

At the treatment plant, odour control is very important. Wastewater contains a lot of dirty substances that cause a foul smell over time. To ensure that the surrounding areas are free of the foul smell, odor treatment processes are initiated at the treatment plant. All odor sources are contained and treated using chemicals to neutralize the foul smell producing elements. It is the first wastewater treatment plant process and it’s very important.

  1. Screening

This is the next step in wastewater treatment process. Screening involves the removal of large objects that in one way or another may damage the equipment. Failure to observe this step, results in constant machine and equipment problems. Specially designed equipment is used to get rid of grit that is usually washed down into the sewer lines by rainwater. The solid wastes removed from the wastewater are then transported and disposed off in landfills.

  1. Primary Treatment

This process involves the separation of macrobiotic solid matter from the wastewater. Primary treatment is done by pouring the wastewater into big tanks for the solid matter to settle at the surface of the tanks. The sludge, the solid waste that settles at the surface of the tanks, is removed by large scrappers and is pushed to the center of the cylindrical tanks and later pumped out of the tanks for further treatment. The remaining water is then pumped for secondary treatment.

  1. Secondary Treatment

Also known as the activated sludge process, the secondary treatment stage involves adding seed sludge to the wastewater to ensure that is broken down further. Air is first pumped into huge aeration tanks which mix the wastewater with the seed sludge which is basically small amount of sludge, which fuels the growth of bacteria that uses oxygen and the growth of other small microorganisms that consume the remaining organic matter. This process leads to the production of large particles that settle down at the bottom of the huge tanks. The wastewater passes through the large tanks for a period of 3-6 hours.

  1. Bio-solids handling

The solid matter that settle out after the primary and secondary treatment stages are directed to digesters. The digesters are heated at room temperature. The solid wastes are then treated for a month where they undergo anaerobic digestion. During this process, methane gases are produced and there is a formation of nutrient rich bio-solids that are recycled and dewatered into local firms. The methane gas formed is usually used as a source of energy at the treatment plants. It can be used to produce electricity in engines or to simply drive plant equipment. This gas can also be used in boilers to generate heat for digesters.

  1. Tertiary treatment

This stage is similar to the one used by drinking water treatment plants which clean raw water for drinking purposes. The tertiary treatment stage has the ability to remove up to 99 percent of the impurities from the wastewater. This produces effluent water that is close to drinking water quality. Unfortunately, this process tends to be a bit expensive, as it requires special equipment, well trained and highly skilled equipment operators, chemicals and a steady energy supply. All these are not readily available.

  1. Disinfection

After the primary treatment stage and the secondary treatment process, there are still some diseases causing organisms in the remaining treated wastewater. To eliminate them, the wastewater must be disinfected for at least 20-25 minutes in tanks that contain a mixture of chlorine and sodium hypochlorite. The disinfection process is an integral part of the treatment process because it guards the health of the animals and the local people who use the water for other purposes. The effluent (treated waste water) is later released into the environment through the local waterways.

  1. Sludge Treatment

The sludge that is produced and collected during the primary and secondary treatment processes requires concentration and thickening to enable further processing. It is put into thickening tanks that allow it to settle down and later separates from the water. This process can take up to 24 hours. The remaining water is collected and sent back to the huge aeration tanks for further treatment. The sludge is then treated and sent back into the environment and can be used for agricultural use.

Wastewater treatment has a number of benefits. For example, wastewater treatment ensures that the environment is kept clean, there is no water pollution, makes use of the most important natural resource; water, the treated water can be used for cooling machines in factories and industries, prevents the outbreak of waterborne diseases and most importantly, it ensures that there is adequate water for other purposes like irrigation.

In summary, wastewater treatment process is one of the most important environmental conservation processes that should be encouraged worldwide. Most wastewater treatment plants treat wastewater from homes and business places. Industrial plant, refineries and manufacturing plants wastewater is usually treated at the onsite facilities. These facilities are designed to ensure that the wastewater is treated before it can be released to the local environment.

What is Piping and Instrumentation Diagram (P&ID)?

A piping and instrumentation diagram (P&ID) is a drawing in the process industry. A P&ID shows all piping, including the “physical sequence of branches, reducers, valves, equipment, instrumentation and control interlocks.” A P&ID is used to operate the process system, since it shows the piping of the process flow along with the installed equipment and instrumentation.

P & IDs play a key role in maintaining and modifying the process they describe, because it is important to demonstrate the physical sequence of equipment and systems, including how these systems connect. In terms of processing facilities, a P&ID is a visual representation of key piping and instrument details, control and shutdown schemes, safety and regulatory requirements, and basic start-up and operational information.

A P&ID should include the following:

  • Instrumentation and designations
  • Mechanical equipment with names and numbers
  • All valves and their identifications
  • Process piping, sizes, and identification
  • Vents, drains, special fittings, sampling lines, reducers, increasers, and swaggers
  • Permanent start-up and flush lines
  • Flow directions
  • Interconnections references
  • Control inputs and outputs, interlocks
  • Interfaces for class changes
  • Computer control system
  • Identification of components and subsystems delivered by the process

A P&ID should NOT include the following:

  • Instrument root valves
  • Control relays
  • Manual switches
  • Primary instrument tubing and valves
  • Pressure temperature and flow data
  • Elbow, tees and similar standard fittings
  • Extensive explanatory notes

A P&ID involves various symbols to represent all of the included parts, components, and information. Their symbology is defined on separate drawings referred to as “lead sheets” or “legend sheets.” Lead sheets should be customized to each company’s process plants, though in general, the P&IDs are based on a core set of standard symbols and notations. The most important part of the lead sheets is that they are organized logically so that it is possible to easily locate the symbols and tags. While it’s a good practice to have lead sheets for the major equipment in a factory, it may not be necessary because this major equipment already should be tagged and named with general specifications for identification purposes.

Letter and number combinations appear inside each graphical element and letter combinations are defined by the ISA standard. Numbers are user assigned and schemes vary. While some companies use sequential numbering, others tie the instrument number to the process line number, and still others adopt unique and sometimes unusual numbering systems. The first letter defines the measured or initiating variables such as Analysis (A), Flow (F), Temperature (T), etc. with succeeding letters defining readout, passive, or output functions such as Indicator (I), Recorder (R), Transmitter (T), etc.

Below are some piping and instrumentation diagram symbols with letters.


Because a P&ID contains such important information, it is critical to the workings of the process industry that the process plants apply tags or labels to keep track of all of the equipment, piping, valves, devices, and more. Those labels must match the symbology and should not fail, so that the plant’s operations run smoothly and efficiently. That’s why the unique identifiers involved in the P&ID, tagging, and labeling process are critical.

The P&ID and tags ensure that even collections of similar objects have unique tags so that identical valves, pumps, instruments, etc., can be uniquely identified
The P&ID and tags make it possible to assemble the process plant in a structured manner so that additions, deletions, changes, etc., are possible from a whole-unit scale down to a single valve on a pipe at any location.

The P&ID and tags contain scores of metadata that provides, or links to, more details including specifications, materials of construction, data sheets, etc.
Best Practices for Tagging Equipment When Considering P&ID.

Using a numeric-only system for tagging equipment is the best way for process industries to avoid the problems with labeling by abbreviated names. Structured tag systems are more intuitive for every team that deals with the equipment, including developers, operators, and maintenance. The equipment tag format should be a series of three numbers, beginning with an area number, followed by an equipment type code, and then ending with a unique sequence number.

Area numbers represent an area that may be determined by the physical, geographical, or logical grouping location by the plant site
Equipment types are fairly straightforward, but if equipment has multiple functions, users should determine how to select the most suitable equipment type code.

Sequence numbering is the consecutive numbering of similar equipment in any given area, and it’s important to being the sequence at 01 so that all equipment can have it’s own sequence number.

Calibration for Pharmaceutical Industries

The pharmaceutical sector is governed by regulatory norms to ensure that quality standards are met for products in line with pharmaceutical cGMP guidelines. The FDA takes food and pharma production very seriously, which is why these guidelines are in place. Calibration is one such process wherein an instrument or a utility system is adjusted so that its readings are adherent to the defined guidelines. It is usually performed as per approved written procedures.
What is Equipment Calibration?
Equipment calibration is important as equipment is often used to gather critical data and hence calibrating them and keeping them up to date becomes mandatory. This process is carried out regularly since equipment used in pharmaceutical manufacturing depending on its functionality is subjected to a lot of wear and tear.Calibration is usually done component-wise to ensure accuracy of the operating equipment as per defined pharmaceutical cGMP.
Types of Calibration
Calibration types are defined as per the parameter which is crucial for a certain process. The classification is largely done on the basis of the type of reading, and common types include:
Pressure Calibration– This method calibrates pressure readings within barometers, transmitters, test gauges and other kinds of equipment commonly used in manufacturing setups.
Temperature Calibration– Calibration is done based on temperature readings, in simulation of a real-time environment. The equipment in this category includes furnaces, weather stations, bio repositories, thermistors, etc.
Flow Calibration– The calibration which is carried out routinely for flow meters that check product quantity or energy functions in processes. Some of the equipment which requires flow calibration includes flowmeters, rotameters and turbine meters.
Pipette Calibration– Pipettes are used in laboratories to measure liquids in small, precise quantities. This calibration method is utilized in labs that make frequent use of pipettes, and is a fairly stringent process since the degree of precision required is very high.
Electrical Calibration– This particular method is used for checking electrical equipment. The accreditation standards are set as per UKAS outlines, since these are considered the most accurate set of standards for electrical calibration.
Mechanical Calibration– Mechanical calibration checks for the accuracy of various measurements such as torque, mass, force, angle and vibration. All these elements are checked in a temperature-controlled facility, since variations in temperature can adversely impact the calibration process.
Since these instruments are used in real-time environments, they are subject to frequent wear and tear. However, they are used in processes that require a lot of precision in terms of data gathering and measured quantities.Therefore, in order to maintain the accuracy of the process and the measurements taken by equipment, frequent calibration is required.

The frequency with which equipment is to be calibrated depends on various factors such as:

  • The importance of the measurements for which instruments are used
  • The defined standards of the equipment manufacturer to adhere to the pharmaceutical CGMP guidelines.
  • The degree of risk involved in the process for which that equipment is being used
  • The degree of precision required from the equipment and the accuracy with which data is to be gathered from the equipment.
  • The extent to which the equipment is stable. This is evaluated from the historical data on the stability of the equipment

Calibration is a mandatory process in the pharmaceutical space considering the need for reproducible product quality. Lack of precision can lead to huge repercussions and penalties. Calibration forms an essential part of the quality assurance and validation process in the pharmaceutical industry.

An Introduction to Water Audit in Industries

Water has been an over utilized commodity in the process industry due to its low cost. However, due to increasing environmental regulations and high expectations of environmental performance, water conservation has been on the agenda for industries. Conducting a water use efficiency audit is the first step in determining the most cost effective water conservation projects.
Water audit is the measure of impact the organization has on water resources. Determining an organizations’ water consumption and the amount of water lost from a distribution system is the main aim of Water Audit. Loss of water may be due to leakage and other reasons such as pumping inefficiency, unauthorized or illegal withdrawals from the systems and the cost of such losses to the organization.
Water audit creates a detailed profile of the water distribution system. It maps water intensive units, thus facilitating effective management of water resources with improved reliability. It diagnoses the problems faced to recommend appropriate solutions. It is also an effective tool for realistic understanding and assessment of the present performance level and efficiency of the water management service and the compliance of such a system for future expansion.
Standards and guidelines
Since water is seen as a free commodity there are no specific guidelines available for the same. The Central Water Commission has taken the role to bring out General Guidelines for Water Audit which covers the three main sectors of water use i.e. irrigation, domestic and industrial. These guidelines aim to introduce, standardize and popularize the water audit system for conservation of water in all sectors and improve the water use efficiency.
Categories of Water Audit
Based on the extent of water consumption, Water Audit can be divided into four categories.

  • Large Water users:These users covers large Industries, Agriculture Municipalities and Metros with consumption more than 15 million litres per day.
  • Medium Water Users: These users covers Industrial clusters, Medium Industries and township with demand ranging from 3 million litres per day to 15 million litres per day.
  • Small Water Users: Large Hotels, IT Parks, Theme Parks, Industrial and Private Township with demand of 0.5 million litres per dayto 3 million litres per day.
  • Tiny water Users: All other users with consumption less than 0.5 million litres per daysuch as Commercial complexes, Government Offices/Buildings, Builders, Colonies etc.

Benefits of water audit
Water audit improves the distribution system, spots problems and risk areas and therefore builds a better understanding of water handling system right from source to disposal/treatment. Leak detection programs help in minimizing leakages and tackling small problems before they become major ones. These programs have the potential to-

  • Reduce water losses
  • Improve financial performance
  • Improve reliability of supply system
  • Enhance knowledge of the distribution system
  • Increase efficiency in the use of existing supplies
  • Create Better safeguard to public health and property
  • Improve public relations
  • Reduce legal liability, and reduced disruption.

Efficient use of water can be a part of the environmental strategy of a business, just like reducing the carbon footprint. Analyzing risk and opportunities associated with water allow organization to assess water related risks and opportunities. Water audit is qualitative and quantitative analysis of water consumption and it also help to assess significant social and environmental impacts associated with water scarcity.

Temperature Mapping for Pharmaceutical Industry

Temperature mapping is important for verifying the efficacy of temperature controlled storage systems such as cool rooms, fridges and warehouses. It is vital for businesses that work with temperature sensitive products such as pharmaceuticals or warehouses.

The process of mapping outlines the differences and changes in temperature that occur within a single temperature controlled system. This is due to influences like opening doors, proximity to cooling fans, personnel movement, and the quantity of products being stored at any given time. Temperature mapping locates the points of greatest temperature fluctuation and difference then analyses the causes of these. Conditions are created to verify that a system maintains the correct temperature in all situations when influenced by external factors such as weather and internal factors such as airflow restrictions and the operation of the Heating, Ventilation and Air Conditioning systems. The effects in difference of temperature are calculated to ensure the systems meet industry standards.

The temperature of different spaces within cooling rooms, industrial fridges and other controlled temperature environments can vary by up to 10°C. Generally, the central space within a chamber maintains constant temperature, however the corners and areas surrounding the fans will fluctuate. External seasonal weather must also be taken into account especially for warehouses.

Temperature mapping is important for businesses and organisations dealing with temperature sensitive products, like biochemical products such as medications and vaccines. Verifying that the refrigeration systems maintain an acceptable temperature level for each specific product at all times is what temperature mapping is all about, and this is supported using ongoing monitoring systems.

Once mapping has established where temperature variation points lie within the control system then monitoring can be installed. It is important to re check any back up systems to be sure that the chambers will work in other circumstances.

Different mapping equipment gives different results. It is important to ensure that the equipment being used has sufficient accuracy ratings to give reliable data. For example, better equipment will provide readings that are accurate within plus or minus 0.3°C, whereas budget equipment may only have accuracy ratings of within 2.0°C. For products that must be stored within a limited temperature range, this budget equipment cannot provide sufficiently specific temperature data.

Warehouses must have information regarding the building’s external conditions, as it is vital for effective mapping and monitoring. Warehouses are generally mapped for a full year to ensure all external conditions are accounted for in the data. This also helps to determine placement of monitoring systems due to influence of external conditions.

Temperature-controlled rooms such as fridges or cold rooms can be mapped once as their external environment is controlled. However, it is advisable to make sure that other external forces that could change their temperatures significantly do not heavily influence the HVAC systems of these buildings or environments. The mapping in warehouses should take into account the fluctuation in the warehouse temperatures and conduct the tests during its most extreme levels.

Load testing is important aspect of the temperature mapping process. It investigates how expected product levels interact with individual temperature controlled chambers. This testing takes into account whether the product will arrive in the required condition or if cooling is necessary. Testing should verify whether the chamber could cope with the maximum specified load arriving all at once to then be cooled. If it can operate properly in this situation, as well as operating effectively at full capacity, the chamber can be considered sufficiently load tested. It is also advisable to test the system’s performance by simulating failures, to ascertain whether the system could be used even while experiencing some equipment failures.

Once the mapping process has been completed, sensors should be installed to allow for continued surveillance of the areas that have been identified as being most influenced by temperature change. The stable areas should be monitored to help with any troubleshooting.

Monitoring systems should be planned and documented according to the scientific rationales shown by the temperature mapping procedure. This development strategy should then be reviewed and approved by the system owners as well as by an independent quality unit before being installed. Sensors should be placed around the products, around major potential temperature influences such as doors and cooling fans, and at different heights, especially in larger chambers.

Sensor equipment can be split into zones according to the area affected by similar influences. For example, in a square or rectangular chamber, the zones in corners away from doors will behave much the same as each other, as will the zones adjacent to doors or fans. If the monitoring devices are zoned, data can be compared to provide overall information on how the system usually functions.

To summarize, temperature mapping provides information on warmer and colder areas within temperature-controlled environments. They supply details on the overall operation of the systems. After temperature mapping a system, monitoring equipment can be installed to provide real-time feedback on system operations and its stability for product protection.

Why Chemical Industries Need Process Engineers

Large chemical and manufacturing plants convert raw materials into products. This conversion requires meticulously designed processes and systems. That’s where the role of Process Engineers comes into play. These plants employ chemical process engineers to create, modify, and monitor the chemical and biochemical processes used to make these goods. Process engineers choose or develop the materials and manufacturing methods that will convert materials into the desired good. Those final products can include chemicals, fuel, plastics, food and drinks, clean water, and bath and hygiene products etc.

Process engineers do not provide theoretical consultation rather they are involved with the daily operations of a commercial or industrial enterprise.
Process engineers are entirely capable of using their expertise to help companies improve profitability and efficiency. Working with one of these professionals can be a great asset for a business.

Many times production suffers due to inefficiency in the process or systems. Most companies do not know how to deal with it. Process engineers are experts at coming up with solutions to these kinds of problems.

At times product defects may pop up frequently. Such an issue can cause significant damage to a company’s reputation. The knowledge of a process engineer allows him or her to identify the issue causing the defect, allowing them to be rectified. Even if there are currently no problems with a company’s product, any opportunities to enhance overall quality should be taken. A process engineer can take a look at what is being used in production and make suggestions for methods of improvement.

The amount of products a company is physically able to produce in a given period of time is always of concern. In order to increase profitability, process engineers analyze a company’s processes and make recommendations for amplifying their effectiveness. Any major upgrade for a company’s facility must be managed with great care. A process engineer can make suggestions for areas that would result in greatest possible return.

Labor is a significant part of the operation of any large facility; it is also a large expenditure for companies. Fortunately, process engineers are able to analyze how people are working and find ways for them to be more efficient. Process engineers’ skills can be useful in many areas of a company, from material moving to labor to production. All areas have ways, large or small, in which they could be more efficient.

While saving energy is great for helping the natural environment, it also helps out with the monthly costs of running a company. Process engineers have the ability to find areas that can contribute to lowered costs.

If a company is to stay in business for a long period of time, it is crucial that the products it creates are of a consistent quality for its customers. The process control solutions that process engineers can offer are of tremendous assistance in this regard.

Just about every industrial undertaking has some sort of waste in the manufacturing process. A process engineer can find ways in which the waste can be minimized, thereby helping to better control costs.

Many companies work with tight deadlines on a regular basis in order to keep their customers satisfied. By improving the efficiency of daily operations, process engineers make meeting these deadlines a much easier task. Outdated systems need to be replaced. Process engineers can ensure that the right systems are chosen.

In conclusion, Process Engineers are required to overlook every aspect of a chemical or manufacturing plant. Panorama provides skilled process engineering services for Chemical Industries that help build and maintain the plant for increased profitability.

HAZOP Analysis For Chemical Process Industries

“An ounce of prevention is worth a pound of cure.” As this old saying goes, safety should be an important element in every industry. Safety covers hazard identification, risk assessment and accident prevention. Safety should always come first and remain so despite of costs. Good design and forethought can often bring increased safety at less cost.

Operators of volatile plants must implement measures to ensure that their plants are operated and maintained in a safe manner. In the chemical process industry there are chances of a number of potential hazards. A hazard has the potential of causing an injury or damage to the plant as well as the working members. Raw material and intermediate toxicity and reactivity, energy release from chemical reactions, hightemperatures, high pressures, quantity of material used etc. are some of the hazards that can cause damage in a chemical industry plant.

HAZOP refers to Hazard and Operability studies. HAZOP is a systematic technique for examining potential hazards in the system. With HAZOP, the process is broken down into steps where every parameter is considered to see what could go wrong and where. This is the most common hazard analysis method for complex systems. It can be used to identify problems even during the early stages of project development, as well as identifying potential hazards in existing systems.

An important benefit of the HAZOP study is resulting knowledge that can be of great assistance in determining appropriate remedial measures. There are four steps to the HAZOP process:

  • Forming a HAZOP team:
    A multidisciplinary team is formed under the guidance of a leader. The team includes a variety of expertise such as operations, maintenance, instrumentation, engineering/process design, and other specialists as needed. The fundamental requirement is an understanding of the system and willingness to consider various parameters at each step of the process.
  • Identifying the elements of the system:
    The team must create a strategic plan for the entire process identifying individual steps and elements. This typically involves using a plant model as a guide for examining every section and component of the process. For each element, the team will identify the planned operating parameters of the system at that point: flow rate, pressure, temperature, vibration, and so on.
  • Considering possible variations in operating parameters:
    The team must be open to the idea of considering every possible variation to the parameters identified. Every deviation should be studied and potential hazards to be identified for each scenario.
  • Identifying any hazards or failure points:
    Once the team has identified potential hazards, they must estimate the impact of that failure. Existing systems should be evaluated and their ability to handle deviations in the future must be taken into consideration.

The overall aims to which any HAZOP Study should be addressed are:

  • To identify all deviations from the way the design intended to work, their causes and all the hazards and operability problems associated with these deviations.
  • To decide whether action is required to control the hazard or the operability problem, and if so, to identify the ways in which the problems can be solved.
  • To identify cases where a decision cannot be taken immediately and to decide on what information or action is required.
  • To ensure actions decided are followed through.

HAZOP studies can be implemented for new facilities or existing facilities or processes. When a HAZOP study is performed in the planning stage of a new process, completing the study means that all potential causes of failure will be identified.Whereas in existing facilities,instead of one assessment, the results will be released as each problem is identified and solutions are created.

Signs your construction project is headed towards failure

Chemical and Pharmaceutical Plant Construction projects involve high risks and heavy investments. Sometimes a single risk can manage to blowout your project. At other times, a combination of risks will be the reason for your project failure. One or multiple, either can prove to be fatal for the project and company. It is critical to identify project failure sooner and devise solutions before the risks escalate.

Here’s a list of obstacles that could lead to project failure and solutions on how to overcome them.

  1. Schedule overdue – Scheduling is the first step one takes when working on any project. For any successful project, scheduling needs to be on track. Once the train is off track, your project is bound to suffer. Project leaders must ensure that every schedule is being followed devotedly. In case work deviates from the track immediate measures must be taken to cover for lost time.
  2. Team mismanagement – For a project, the team comprises of experts from varied fields. Architects, maintenance engineers, owners, electricians, plumbers etc. are few of the people that work together on the project. Disagreements and conflicting ideas lead to setbacks in your project. The most effective way to handle these holdups is to evaluate ideas and execute the strategies that are most effective.Project management services should be implemented after thorough analysis.
  3. Budget – While being on schedule is important, managing to be on the stipulated budget is imperative. Spending over the budget can lead to major dents in the financial plan. Project leaders must always be on their toes especially when the budget is skirting towards the warning line.Costs for construction projects are high and involve a lot of risks.
  4. Poor communication – Any project is likely to fail with poor communication. Generally, lower level employees are hesitant to report to upper level management leading to delay in project work. Upper level managers consider it irrelevant to inform employees at the lower level. Communication amongst all levels is vital to ensure that the project is functioning smoothly. The project leader should act as the communicator link between all levels.
  5. Inconsistent management – Project leaders must avoid inconsistency in decision making. When minor plans keep changing course, it will be difficult to meet the goals in time. Leaders have to be firm in their decision-making and must have a foresight for the future. Project management services should be implemented to ensure the success of a construction project.

Every project, no matter how big or small, will face problems at every stage. Good leadership and communication is the glue that will stick your project together in times of failure. A healthy working environment for the employees and strategic approach aid in the long run.
Panorama provides complete project management services right from planning to execution. Every step is supervised under the watchful eyes of experts in the field. With Panorama, your construction project is far from the trenches of failure.

6 simple marketing steps for your Chemical/Pharma Industry

Who says good projects don’t require marketing? Good project deserves intelligent marketing. However, there are many risks involved in marketing especially for a first timer. To achieve genuine success, one must take risks and move out of their comfort zones. Constructing a marketing plan is easy but constructing one that will effectively help your business grow requires critical thinking and strategy. It is important to understand the steps required to create and implement a plan. Any marketing strategy must be well articulated and thoroughly analyzed.

The process to attain the right kind of marketing is long and tiresome; we’ve narrowed it down for you. Here are six points to keep in mind for effective marketing communication.

  1. Small budget
    Just like your construction budget, compute a marketing budget. Don’t be exorbitant start small. Formulate a budget keeping in mind your revenue, marketing plan and competition. Don’t spend too much or too little. Setting a budget will give you a much clear picture on what you’re willing to invest in.
  2. Know your audience
    Conduct client experience surveys in the middle of your project. Obtain feedback from old clients. Testimonials make for great advertising. Not only will this help with prospective clients but can also aid in providing better services and recovering from any problems. Client surveys are helpful, especially, for residential projects.
  3. Core Idea
    Have one central idea. Every brand in the market stands for a value. List down the qualities you want your brand to be known for. Think of your brand as a person and associate it with a personality. Your brand must have a holistic approach. Exploit this core idea in all your marketing collaterals thereafter.
  4. Be creative
    Construction can be fun too. Just as you provide project management services, hire a team of marketing professionals that will guide you through this process. Nobody knows better than an expert. Allow them to take the risks and explore the creative elements hidden in your project. The ultimate goal should be to stand out and be different.
  5. Digital Marketing
    Go digital! The first step in the digital stage is to develop a website. Then you move on to social media. Not only is this a great place to connect with prospective clients but also helps you stay in touch with the old ones. Give your clients a platform to share their experiences.
  6. Monitor the results
    Your marketing plan may be brilliant but it is always better to make sure your efforts are being paid off. Once your marketing campaign kicks off, check whether the campaign is working with the audience or not. Monitor feedback, check statistics, and compare results from previous years.

You may be the best in your field but competition is always running alongside. In this day, making your brand known is vital. The right kind of marketing will help you reach there. However, it is vital to steer clear of the risks that come along with marketing. A well-constructed and thoughtful marketing plan will assist your business in markets with a competitive edge.